As a full-service messaging, marketing, and media outreach and relations firm, Bluelight Strategies, founded by Aaron Keyak and Steve Rabinowitz, has earned a reputation as being committed to issues of significant social importance. The cornerstone of Bluelight Strategies is the breadth and depth of the team’s experience with its work driven by industry-leading professionals with a broad range of expertise across the entire field of strategic communications and more than 75 years of combined experience.

Steve Rabinowitz

President & Co-Founder

Steve Rabinowitz is a seasoned media consultant, publicist and political event planner. He possesses a deep knowledge of campaign politics that stretches back more than a quarter century; he has worked on the national staffs of nine U.S. presidential campaigns and has held various positions on other campaigns for every kind of political office.

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Aaron Keyak

Managing Director & Co-Founder

Aaron Keyak is an experienced publicist and a leader in fighting for both the progressive and pro-Israel communities, in political campaigns as well as on Capitol Hill.

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Debra Rubin

Editorial Director

Debra Rubin, an award-winning editor and writer, lends her expertise in editing, website content, profiles, features, op-eds and research skills to the Bluelight Strategies team.

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Madeline Peterson

Senior Associate

Madeline Peterson comes to Bluelight Strategies with a passion for media representation, political communications and advocacy in both the progressive and pro-Israel communities.

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Elissa Shapiro


Elissa Shapiro brings two decades of profit and nonprofit accounting experience to her role at Bluelight.

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