As a full-service messaging, marketing, and media outreach and relations firm, Bluelight Strategies, founded by Aaron Keyak and Steve Rabinowitz, has earned a reputation as being committed to issues of significant social importance. The cornerstone of Bluelight Strategies is the breadth and depth of the team’s experience with its work driven by industry-leading professionals with a broad range of expertise across the entire field of strategic communications and more than a century of combined experience.

Steve Rabinowitz

President & Co-Founder

Steve Rabinowitz is a seasoned media consultant, publicist and political event planner. He possesses a deep knowledge of campaign politics that stretches back more than a quarter century; he has worked on the national staffs of nine U.S. presidential campaigns and has held various positions on other campaigns for every kind of political office.

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Aaron Keyak

Managing Partner & Co-Founder

Aaron Keyak is an experienced publicist and a leader in fighting for both the progressive and pro-Israel communities, in political campaigns as well as on Capitol Hill.

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Debra Rubin

Editorial Director

Debra Rubin, an award-winning editor and writer, lends her expertise in editing, website content, profiles, features, op-eds and research skills to the Bluelight Strategies team.

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Steven R. Sheffey

Senior Vice President

Steven R. Sheffey is a skilled public policy advocate and veteran of some of the most closely watched political campaigns in the country, with a proven record of success in the political and business worlds.

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Elissa Shapiro


Elissa Shapiro brings two decades of profit and nonprofit accounting experience to her role at Bluelight.

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Matthew Landini


Matt Landini comes to Bluelight as a veteran of the D.C. political scene. Most recently, Matt managed digital communications for Del. Eleanor Holmes Norton (D-DC) during her primary challenge. At Bluelight, Matt is eager to help clients shape and perfect their online presence.

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