The Hub was created in advance of the 2012 presidential election as a rapid-response research and media outreach team to promote President Obama’s message around foreign policy issues and to the Jewish community.
In the weeks leading up to the 2012 election, President Obama faced charges questioning his support of Israel.
In leading the Hub and its staff, Bluelight Strategy founders Steve Rabinowitz and Aaron Keyak developed lightning fast responses to almost every serious news item that had to do with President Obama, Israel and/or the Jewish vote. The team drafted and placed op-eds, created a website tying Republican presidential candidate Mitt Romney to investments in Iran and launched a new Jewish Voter Test site.
As a result of the team’s strategy, more than 15 op-eds — including pieces by high-profile figures, among them business executives and current and former members of Congress — supporting the president were placed in various publications. A Barbra Streisand video, written, edited and publicized for the National Jewish Democratic Council, garnered more than 65,000 views in the four days before the election. With the team’s help, the Hub had an impact on the vast majority of research, positive stories and opinion articles about President Obama and issues important to the Jewish community, totaling hundreds of pieces. In addition, numerous articles featured the Hub itself.
- Jewish Journal: Don’t take my word for it: What do others say about President Obama’s record?
- Huffington Post: Jewish Vote In Ohio, Florida May Be Presidential Election Key
- Jerusalem Post: The Obama Gut Test — President Obama’s instinct about and commitment to Israel’s security should not be doubted
- BuzzFeed: A Low-Profile “Hub” For Jewish Democrats
- Haaretz: Barack Obama, Sheldon Adelson and the politics of the Jewish vote
- Times of Israel: Outstaffed and outspent, tiny team nailed down Jewish vote for Obama